Thursday, February 01, 2007

Aqua Teen Hunger Force and Hairstyles of the 70s

A little while ago there was this viral marketing campaign set up for the Aqua Teen Hunger Force movie, in a bunch of major cities. A bunch of LED displays of the Mooninites were set up in inconspicuous locales. In Boston, this was treated as a bomb threat. The two guys hired by Adult Swim to set up these ads were arrested. Some say the city of Boston overreacted to the campaign, and I for one agree. I understand how unknown electronics have a potential to be dangerous, but come on, what terrorist would place bombs in visible locations with the Mooninites on them? The two recently held a press conference, in which they opted instead of discussing the trial against them, discussing the much more interesting topic of haircuts from the 70s. Good recovery, I say. They somehow are sneaking out of this without losing fan support it seems.

This whole thing bears a certain resemblance to a case last year where a young group was arrested for making Mario question blocks that were suspected of being bombs. To me these are both cases of trying to push up security far too much, restricting the realm of public art (whether you want to consider viral marketing ads as "art" is up to you). It's not right that we should live in such fear. What we don't know isn't always out to kill us. You know, I think I'm gonna make some Mario blocks sometime and set them up all over campus. I can 100% assure you that not a single person will see them as dangerous. Well, let's see if I'll ever get around to it.

EDIT: Zebro's video response. Has a bunch of news clips from when it was happening, plus the members of Zebro saying "what the fuck" a lot. Seems they agree with me.

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