dove evolution

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Latest viral commercial making the rounds. It's amazing this form of advertisement hasn't quite hit big yet with the larger companies. This thing's at about 4 million hits, at a price of $50 thousand to make, and obviously no additional cost to just upload it to youtube. I also like the idea that it'd mean ads have to actually have substance that attract people's attention in order to get people to watch. We're living in the future, folks!